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Alex Debecker's avatar

It can be easier to think of negatives then just... inverse them.

"Why would anyone read long-form content? It takes ages. There's so much to read. I want snackable content so I can move on. Just give me the insights".

-> I love long-form content! I like to take my time. There's a lot of context there, I'll get all of it and understand the topic deeply. I like to go deeper, I prefer to sit down and properly read, focus, and learn. I like to understand how the author got there so I can get there myself.

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Stasia Lewicka's avatar

I am working as a product manager so when I sometimes test various different product as a customer and discover this is not for me I almost immediately try to understand who is a better target group than me and why they would like it. This is actually a really nice mind exercise that you can do while doing your shopping 🙂

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