Number 7 is my favorite!! It's also a great way to take a collaborative approach to problem solving, so that when leadership sees the idea, it's not just you- it's the whole team backing the idea. It takes a lot of work, but makes a big difference in getting buy-in.
On Amazon and websites for a physical product, you cannot communicate with customers before they buy, we needed to raise the price on a product by at least $1.
This might put off some prospects that had looked at our product recently and might notice the price increase (not our customers imho but still).
What did we do?
Added a 10% coupon to ease the transition if they looked recently.
Number 7 is my favorite!! It's also a great way to take a collaborative approach to problem solving, so that when leadership sees the idea, it's not just you- it's the whole team backing the idea. It takes a lot of work, but makes a big difference in getting buy-in.
I liked the thought process of stating the obvious risk and how to derisk it
So clear and actionable, thanks Wes 🙏
A different example for #11 Raising your price.
On Amazon and websites for a physical product, you cannot communicate with customers before they buy, we needed to raise the price on a product by at least $1.
This might put off some prospects that had looked at our product recently and might notice the price increase (not our customers imho but still).
What did we do?
Added a 10% coupon to ease the transition if they looked recently.
Will decide later if we turn it off or keep it.