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Wow you're the first business person I know who knows the value of Fiction Writing for nonfiction writing & business Wes.

I'm beta testing a fiction writing cohort to teach business people how to write short stories. They're enjoying it because it forces them to think differently & it's a stress free environment to apply their skills

Hoping to expand it further

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I loved this post, Wes! (As I do all your work.) If you have book recommendations on these, I’d love to read them! (Maybe a follow up piece?)

Also, you verbalized what for so long I couldn’t figure out how to say about show runners. In my life before becoming a marketer, I was a luxury wedding planner and it, for me, taught me SO much about white glove service, a true deadline/thinking on your feet, and getting people to agree on big budgets.

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Loved this post Wes!

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Thank you for the tips, once again helpful!

"je ne se quois" -> "je ne sais quoi" (I don't know what)

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