What I like about this is you don’t emphasize highlighting the things you want, rather the focus is in the way in which people receive it better. So many people see communication as what leaves their mouth or their pen rather than what is taken in by the person receiving the message. 🙏🏼
This framing of signposting as a reduction in cognitive load is something I reinforce constantly in executive communication workshops — when someone's message isn't landing, it's almost never the content; it's the missing structural signals. The listener can't hold 'what comes next' AND 'what does this mean' at the same time. Signposting does the carrying for them.
It is very useful for long meetings or when we have to cover more than one topic to close a topic and open a new one.
What I like about this is you don’t emphasize highlighting the things you want, rather the focus is in the way in which people receive it better. So many people see communication as what leaves their mouth or their pen rather than what is taken in by the person receiving the message. 🙏🏼
This framing of signposting as a reduction in cognitive load is something I reinforce constantly in executive communication workshops — when someone's message isn't landing, it's almost never the content; it's the missing structural signals. The listener can't hold 'what comes next' AND 'what does this mean' at the same time. Signposting does the carrying for them.