There's an existing policy which is vague, ambiguous, and outdated. Because of the above features, rules are subject to different interpretations. The more senior members have a conservative interpretation, while the more junior ones have a more liberal take (rule: MDs should not endorse health products; I was defending unpaid skincare/c…
There's an existing policy which is vague, ambiguous, and outdated. Because of the above features, rules are subject to different interpretations. The more senior members have a conservative interpretation, while the more junior ones have a more liberal take (rule: MDs should not endorse health products; I was defending unpaid skincare/cosmetic reviews are not unethical if done well, but it was shot down). As derms, we are one of the best suited to provide context and free skincare tips. They partially agreed, but insisted ALL branded content - paid or unpaid - is unethical. I explained there were so many angles to sponsored content but they wouldn't accept it so that's that 🤷🏽♀️
Hey Erin, I DMed you but will park this here too. Thanks for sharing more details on the example situation you had in mind. It can be hard to tell if there was room to improve your execution, or if there was no chance your audience would have budged regardless. It’s so situational depending on the logic and narrative of the argument itself. I’ve had clients say they made a strong case, and when they told me, I pointed out areas to improve and they agreed upon seeing it with fresh eyes. Anyway I’m happy to be a gut check to see if there’s anything I’d frame differently if you would find that helpful. If so, feel free to share what you said and how you made the case.
There's an existing policy which is vague, ambiguous, and outdated. Because of the above features, rules are subject to different interpretations. The more senior members have a conservative interpretation, while the more junior ones have a more liberal take (rule: MDs should not endorse health products; I was defending unpaid skincare/cosmetic reviews are not unethical if done well, but it was shot down). As derms, we are one of the best suited to provide context and free skincare tips. They partially agreed, but insisted ALL branded content - paid or unpaid - is unethical. I explained there were so many angles to sponsored content but they wouldn't accept it so that's that 🤷🏽♀️
Hey Erin, I DMed you but will park this here too. Thanks for sharing more details on the example situation you had in mind. It can be hard to tell if there was room to improve your execution, or if there was no chance your audience would have budged regardless. It’s so situational depending on the logic and narrative of the argument itself. I’ve had clients say they made a strong case, and when they told me, I pointed out areas to improve and they agreed upon seeing it with fresh eyes. Anyway I’m happy to be a gut check to see if there’s anything I’d frame differently if you would find that helpful. If so, feel free to share what you said and how you made the case.
Wes thank you so much for taking the time to dissect the situation. Yes please, a 3rd party POV is very welcome. I appreciate your insights very much.