Mar 16Liked by Wes Kao

I've always felt funny about writing "I" so much in these kinds of requests and never put 2+2 together to realize I should focus more on "you"; thanks for the tip!

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Great tips for position ideas in a way that builds consensus and trust. This goes along with a piece you published last month “https://newsletter.weskao.com/p/work-requests-are-not-favors”. People are at work to do a job, they want to feel like they are making an impact with their actions and decisions. So your proposal/request/whatever, should they choose to engage with it, must contribute to their impact to personal or shared/company objectives. Highlighting what those impacts are instead of lazily asking “for a favor” carries much greater weight for most people and doesn’t disingenuously carry with it the implication we are putting them out with the request.

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Mar 26Liked by Wes Kao

Yes! Focus on the audience and lead with Why Should You Care.

What's In It For You

- Jerry Weissman in "Presenting To Win"

Lead With Why

- Simon Sinek

Super important in any communication from Powerpoint presentations to sales pitches to team messages.

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Love the highlighting tip Wes!

Great visual way to see how much your writing is about your audience.

I used a similar method for writing cold-emails in college. I focused on making it an easy "yes or no" decision for them. Did my research on the professor, company, and employee. Made sure the questions I asked weren't "Google-able".

The method improved my response rates & I was able to job-shadow people and get past recruiters by having an employee to vouch for me.

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