Your article is so actionable! I love it. At a VC I’m working at, I often find myself repeating the process instead of getting buy-in first, especially from the GPs (really really tough to get their buy-in).
Spot on Wes! As someone in the start of their career, the ability to market by appealing to interests of the RECIPIENT is powerful. Very reassuring to hear that it is a skill that is worth strengthening
The part that kept bouncing around my head as I read your article is “overestimating the buy-in we have”.
I think that’s if we assume this is always the case, the default, then we may remember more easily to apply the framework you propose here: sales vs logistics.
I feel this happens often with a business partner of mine. She has a particular way of processing information and decision-making, to me, many times ,it seems she’s pulling back on things we had already agreed upon.
If I apply your framework today, maybe I just didn’t have enough buy-in from her in the first place.
This is so helpful, and I love your 'before and after' examples. Before hitting send on an important email these days, I find myself thinking, "What would Wes change in this?" :)
Wow, this resonates. And I love the specific example which brings the concept to life. This post strongly complements Julie Gurner's post on framing communications.
It is so simple, but explains so much. Thanks a lot, this looks like a game changer, especially for people who mainly rely on influencing without the authority.
Your article is so actionable! I love it. At a VC I’m working at, I often find myself repeating the process instead of getting buy-in first, especially from the GPs (really really tough to get their buy-in).
I’ll try applying your framework. Hope it works!
Spot on Wes! As someone in the start of their career, the ability to market by appealing to interests of the RECIPIENT is powerful. Very reassuring to hear that it is a skill that is worth strengthening
Amazing piece! Thank you!
So spot on Wes.
The part that kept bouncing around my head as I read your article is “overestimating the buy-in we have”.
I think that’s if we assume this is always the case, the default, then we may remember more easily to apply the framework you propose here: sales vs logistics.
I feel this happens often with a business partner of mine. She has a particular way of processing information and decision-making, to me, many times ,it seems she’s pulling back on things we had already agreed upon.
If I apply your framework today, maybe I just didn’t have enough buy-in from her in the first place.
I need to remember this, thanks 🙏
This is so helpful, and I love your 'before and after' examples. Before hitting send on an important email these days, I find myself thinking, "What would Wes change in this?" :)
Thank you!
Another one that’s going into my all time reading list 👏 👏 👏
Wow, this resonates. And I love the specific example which brings the concept to life. This post strongly complements Julie Gurner's post on framing communications.
It is so simple, but explains so much. Thanks a lot, this looks like a game changer, especially for people who mainly rely on influencing without the authority.