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John Proffitt's avatar

One of the "signposts" you used in your piece but didn't call out: *boldface* text. That's a visual rather than a verbal cue, but it's effective at pointing to the important bits. I used to avoid it because in formal written English (like academic papers, analysis reports) it's frowned upon. But these days, with all the content flowing in every direction, that little visual cue helps people spot the important words or ideas and it gives "texture" to medium-length bodies of text -- the bolded words act like little anchors in the open ocean (or lake, pond, or stream) of text.

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Luke's avatar

I pride myself on being a clear, articulate and direct writer (years as an MBB consultant really drove this thinking into me) and thought I had seen it all, but this was some of the most actionable advice on writing at work that I've read anywhere. Well done and thank you!

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